Bea Saludo Francisco has worked on some of the biggest names in CPG, Pringles, Cheez-Its, Unilever, and now she brings that same strategic rigor to early-stage food founders through her creative agency, Opus Hours. In this episode, Bea breaks down the brand development process she uses with Food Business Bootcamp® founders, from creative briefs and mood boards to packaging design and flavor rollout, and why skipping steps is the fastest way to waste time and money.