Even the best product ideas need to be tested with research. The consumer feedback received from that research is invaluable. Does your product function the way it’s supposed to? Are your customers loving the flavors, the ingredients, the messaging, the packaging, etc.? Don’t skip out on this important part of the process.

In this episode, I’m interviewing Megan Klein, CEO and founder of Little Saints non-alcoholic plant magic mocktails. Megan shares how she became a food entrepreneur, how she incorporated adaptogens into her beverages, and why doing in-person research was so important in tweaking her products and ingredients. 

In this episode, you’ll learn…

[00:38] Megan’s nonlinear, 8-year journey from corporate lawyer to founder of Little Saints mocktails, plus the first steps she took to start her business

[07:30] What adaptogens are, how Megan incorporated them into her products, and how she did in-person research to tweak her offerings

[12:35] Megan talks about building her team and also shares her predictions for the mocktail industry

[16:41] How entrepreneurship and its challenges have changed her

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep30/

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