If you have a CPG (consumer-packaged goods) brand, it can be hard to get the word out on your own, and often new businesses tend to think about public relations last when getting started. With some PR help, you can share compelling stories about your brand and increase consumer interest.

In this episode, I’m interviewing Sarah Maguire, a publicist with over a decade of public relations experience. Sarah shares why you need PR representation, what to look for when hiring a rep, and how you can DIY your brand awareness if you can’t afford to hire for PR quite yet. 

In this episode, you’ll learn…

[03:24] The importance of PR to your overall brand and why you should consider PR from the beginning

[06:10] What you should look for when hiring a public relations rep

[08:56] Sarah walks us through her process of pitching a client to a media outlet

[11:32] Sarah’s tips on how to get the word out about your brand if you can’t afford a PR rep right now and what you should put into a pitch

[15:45] What Sarah has seen in the industry on using PR for general brand awareness vs. a specific event/launch 

[17:13] Sarah’s advice for CPG owners on avoiding a PR crisis

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep26/

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