There are so many things to keep in mind when building a brand, but here’s one you might not have considered: community. What would it feel like to crowdsource everything and end up with a fabulous product that everyone loves?  

In this episode, I’m interviewing Michelle Cordeiro-Grant, founder of LIVELY, and founder and CEO of Gorgie. Michelle shares how she built her brand with community, how she was able to fast track her energy drink from idea to shelf, and how she prioritizes self-care as a CEO. 

In this episode, you’ll learn…

[01:03] Michelle’s transition from corporate employee to starting two businesses

[06:46] How to use community to build your brand

[11:17] The 4 reasons Michelle was able to move from idea to selling product in stores so quickly with her energy drink, Gorgie

[14:40] How fashion has influenced Michelle’s business and who her target audience is

[18:30] How Michelle prioritizes self-care and how she was able to move through the fear of putting herself and her businesses out there

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep25

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