Let’s be honest: marketing your consumer packaged goods can get a little boring, right? There’s a certain flow we all follow to get the word out about our products and it can feel like there’s nothing new under the sun. But that’s not necessarily true. Videos, podcasts, and influencers have opened up new marketing avenues that are fresh and exciting.
In this episode, I’m interviewing Parker Olson, founder of Fōrij superfood granola made with functional mushrooms. Parker shares how changing his diet led him to mushrooms, how he tried and tested his products, and the out of the box ways he markets his company, like living in a tent for two years while he created his company and filmed it!

In this episode, you’ll learn…

[00:41] Parker shares his journey from employee to founder, and how experiments with his diet led him to mushrooms

[06:28] Parker shares the first steps he took to launch his food company, Fōrij, by running test tastes and tweaking the product to make it better

[11:06] How Parker found his target consumer

[18:50] Some out of the box ways Parker marketed his products

[20:21] Parker shares about hiring interns, growing his team, and networking with other CPG founders

[24:06] How entrepreneurship has changed him

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep31/

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