Many food business owners have made the jump from the corporate world into entrepreneurship. Some of the skills we’ve learned and contacts we’ve gained in our previous careers can be really helpful when starting a business, and we can pick out the best parts and use them to inform how we run our businesses. 

In this episode, I’m interviewing Christina Dorr Drake, CEO and founder of Willa’s Oat Milk. Christina shares how she made the transition from an ad agency to creating a CPG business with her sister, how she’s been able to market her products on a budget, and how she’s incorporated her grandmother’s values into the business and set it apart from the competition in the plant based milk industry.

In this episode, you’ll learn…

[00:44] Christina’s transition from the corporate world to starting a business with her husband and her sister around an oat milk product influenced by her grandmother

[06:05] How Christina was able to commercialize the product and get Willa’s Kitchen up and running, and her advice to anyone facing a personal setback in the midst of starting a business

[11:41] Christina shares how her oat milk is a shelf stable product and how she sets herself apart from the competition in her industry

[15:59] How her previous corporate experience at an ad agency has informed her current business, hiring a team, and marketing her products

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep29/ 

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