Launching a Better-For-You Snack Brand with Najwa Khan

Feb 15, 2023

Najwa Khan is the founder and CEO of dalci, a better-for-you food brand that produces indulgent and nostalgic treats. Najwa has a background in public health and has worked in healthcare, wellness, and technology at non-profits, consulting firms, and startups. She has a Master's in Public Health from NYU and a Bachelor of Science in Biology from Syracuse University.

Najwa started her journey in the food industry by accident. She was struggling to find pre-made, sophisticated, and clean treats that met her dietary needs and were inspired to start her own brand after a visit to a Whole Foods store. Najwa started by testing out recipes in her kitchen and quickly gained popularity with her first line of moist brownies and blondies.

During this episode of The Food Means Business podcast, we discuss:

How Najwa created a company around a vision for a brand in the sweet category
Where to find the education and mentorship that will help to shape and guide an entrepreneur in growing their business
How participating in a business accelerator program can help grow a business
How to overcome cultural humility and a lack of confidence in speaking about your brand
The importance of having a support system that will be there through the ups and downs of the journey

Connect with Najwa: