This month, we’re highlighting members of Hudson Kitchen on the podcast and today, I’m chatting with Marlin Chan and Rachel Cheng of Yay’s Snacks beef crisps. The story of how Yay’s came to be (there was mistaken identity involved!) is fascinating, but even more impressive is the success they’ve found in their business with content creation, especially on TikTok.

In this episode, Marlin and Rachel share the story behind the Yay’s product, why they have a specific vision for their product packaging, and how they’ve leveraged Marlin’s extensive content creation experience to grow their business with videos on TikTok and other platforms.

In this episode, you’ll learn…

[00:45] How Marlin and Rachel met, what they were doing before becoming food entrepreneurs, and the inspiration behind Yay’s Snacks

[14:28] The story behind their product packaging and why it attracts customers, plus how they learned to make beef crisps

[20:27] How Marlin has used his experience as a content creator for the Yay’s brand, and how his and Rachel’s strengths complement each other

[28:40] Marlin and Rachel share how entrepreneurship has changed them

[33:07] How they both incorporate self-care into their lives as business owners

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep36/

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