When it comes to naming your consumer-packaged goods (CPG) brand, you probably already have one in mind. But your customers might not love it as much as you do. It’s important to select a name that makes sense and is easy to remember – and is easy for consumers to find!

In this episode, I’m interviewing Alexandra Watkins, renowned authority on brand names and founder of Eat My Words. Alexandra shares her thoughts on what makes a strong brand name, why you shouldn’t name your business after yourself, and the biggest mistakes people make when naming their brands.

In this episode, you’ll learn…

[01:51] Why Alexandra says you shouldn’t name your business after yourself

[03:13] Alexandra’s thoughts on what makes a strong brand name and her “SMILE and SCRATCH” naming test

[14:01] The biggest mistakes people make when naming their business

[17:07] Common brand name misconceptions and tips for website domain names

[19:23] Alexandra’s advice on changing an already established brand name

Get full notes and a transcript at: https://www.thehudsonkitchen.com/podcast/ep27/

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