Alli Ball is the founder & CEO of Food Biz Wiz, Inc. and the creator of Retail Ready®, an online course, coaching & community for producers of packaged product in the food industry. As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get their products on the retail shelf- and keep them there.

During our 2nd episode of The Food Means Business Podcast, we discuss:⁠

• How Alli's transition from corporate employee to founder has helped her have a bigger impact on the food industry 
• The most important thing that informs all of the decisions that food business owners make
• What makes grocery buyers say "Yes"
• The art of following up

Connect with Alli:

• Instagram: @itsalliball
• Website: alliball.com
• Alli on LinkedIn 
•  Retail Ready® Waitlist: alliball.com/waitlist 
• Free Download: 100 Buyer No's Workbook

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