Kelsey Bross built Kel's Kitchen Table with a granola recipe, a farmers market tent, and a willingness to listen. A year and a half of weekends spent talking directly to customers taught her more about her product than any spreadsheet could. In this episode, she shares how she built her brand from the ground up, what the Summer Fancy Food Show changed for her, and why she chose to grow on her own terms before taking her brand national.